Capturing the town’s sporting action

Every great sporting event has a photographer capturing the moment. Epic Action Imagery based in Burton works for sporting venues across the globe from cycling events in Australia to endurance events in the Middle East. Owner Richard Burley is on hand to get those action shots as they happen, capturing momentous sporting occasions, athlete achievements and once in a lifetime shots in real time.

In the next of our Business Spotlights Burton Small Business talks to the face behind the lens working at the likes of London Triathlon, Tough Mudder and Burton Albion.

What is Epic Action Imagery?

Epic Action Imagery is an established sports and action media company. Since starting in March 2010, we have captured the action from over 1200 events and shows in 18 countries. This has included cycle events in Australia and endurance events in the Middle East through to Hockey matches at Shobnall.

Locally, we are the photography provider for Burton Albion, fulfilling the dual role of images for the club and the Burton Mail. Also, within Staffordshire, we are the photographers for SSPA Events and their national theatre show activities.

In spite of being a small business, we have long standing relationships with major international brands such as Tough Mudder, Spartan Race and Limelight Sports. In 2016, we started to offer an increased level of video coverage for events and this has included capturing and creating videos for the London Triathlon, Blenheim Palace Triathlon, London Duathlon and the Etape Caledonian events.

We have an independent sister company working out of Montreal in Canada and looking after the events of a client across Canada and North America. In 2021.

We have a link with Burton and South Derbyshire College and have had a student on placement with us covering Burton Albion since October 2019.

So, what makes you different?

Our USP is the level of experiences in sport. Personally, I have taught sport, coached and developed competitions. We have a clear objective to be a high quality provider and offer a nurturing environment to new photographers looking to cut their teeth in the world of mass participation event photography.

We have a clear philosophy that every event participant deserves to have their endeavour rewarded with an image that they would want to share.

What do you see the future holding for Epic Action Imagery?

I’m looking to develop closer links within the local area of Burton and to support the creation of a high quality image library that showcases the sports clubs in the town.

I’m also looking to grow awareness of the company within the local business community and grow our corporate activity.

What is the one thing you love about being a business owner?

Freedom! The overseas work that owning the company has enabled has meant that I’ve been to places I never expected to go to and met lots of interesting and inspiring people.

So, travelling aside what is the one thing you love most about your home town – Burton?

The Pirelli Stadium. I started photographing Burton Albion on late 2016. I enjoy being able to visually tell the story of the club matches for the fans in the town and the readers of the newspaper.

More information on Epic Action Imagery, their events and work is available at


If you would like to have your business featured in the Business Spotlight then you can find out more details here including an application form and detailed questions to make it easier for you to apply.

Business Spotlight is the chance for local independent businesses to get some free publicity and share their story with the town.

From cake makers to accountants, we are looking at the people behind the business and what makes them so different and special.

Each month we will feature a different business on our website and socials giving you great exposure for your firm.

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