Why top Google rankings aren’t just for big business

Having worked in the industry for a number of years for international firms Philip Levy set up Open Formula in 2016 to help local businesses get big brand thinking when it comes to SEO and website rankings.

Passionate about creating affordable websites that make businesses stand out he is making technical sites accessible to all. Find out how to get your small business at the top of Google rankings without breaking the bank as we meet the Burton web designer boosting local businesses with websites that work.

So, tell us more about Open Formula

Open Formula specialises in helping local business get online with:

Philip Levy of Burton website developer’s Open Formula
  • a great looking website
  • Built to a high standard, and
  • Built with strong Onsite SEO that helps businesses rank well

Our websites are built with lead generation in mind. This means they are designed to rank as well as possible from the build which means less spend post build on SEO. We then build them with the best web tools for the market so that the client has a sustainable and highly supportable website.

We deliver websites that can be found in search engines such as Google and once on the site, we give the best chance of converting that visitor to a lead.

Post build we can optionally host and manage your website keeping it in top shape and loading well for visitors.

Lastly, we offer post build ongoing SEO services to help our local businesses continue to rank well and generate leads.

What made you want to set up your business in Burton?

I have always had a passion for helping local business succeed and compete competitively with large companies so after many years working for international companies, I decided it was time to set up a business that truly supported local firms. I strongly believe that it is both good to support your local business and that clients tend to get a better, more personal service from a local business.

So, how do you think you are different to other web developers or SEO specialists?

We build our websites with lead generation in mind, rather than to just look good.

Many in the industry focus on aesthetics first and then add in SEO after. For local businesses, it is critical to get SEO optimised from the outset and definitely more cost effective than trying to do SEO post build.

Our Fast WordPress hosting is also exceptionally good compared to shared user hosting offered by some of the big names out there.

We do good SEO at a reasonable market rate. There are many SEO agencies out there that charge very high rates or those that exploit local business owners that lack technical knowledge by charging high rates for little results

What are your aspirations for the future?

I would love to be known in Burton as the website company of first choice for local business.

Most of all though, as we continue to grow I want to make sure I stay local and offer that personal service.

It would also be great to find time to rebuild my own website! We have been so busy for the last few years that i just haven’t had time to concentrate on my own business

Can you tell us one thing that you love about being a business owner?

When a customer calls or emails to say how well their business is doing since they started using our services. Its what we are in business for. It means as a business owner I have really helped another local, Burton business owner succeed!

Any favourite places to visit in Burton?

Walks along the Trent Washlands and canals for relaxation

The Dog pub with friends – superb range of ales and often putting on gluten free ales

To find out more about Burton’s friendly website developer you can visit https://openformula.uk/  or contact Philip on philip@openformula.uk or call 01283 342 341.

If you would like to have your business featured in the Business Spotlight then you can find out more details here including an application form and detailed questions to make it easier for you to apply.

Business Spotlight is the chance for local independent businesses to get some free publicity and share their story with the town.

From cake makers to accountants, we are looking at the people behind the business and what makes them so different and special.

Each month we will feature a different business on our website and socials giving you great exposure for your firm.

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