In the first of our Business Spotlight stories we meet the town’s first dedicated cheese shop owner Terry Williams of The Cheese Station, in High Street. Opened in July 2020, find out about Terry’s life as a vicar and his big ambitions to create a speciality local cheese for the town.
What is your business?
I am a cheesemonger and run a cheese retailer in Burton on Trent. It is a very small shop but full of delicious cheeses and associated products. I source and sell artisan and speciality cheeses, crackers and chutneys. I currently stock well over 50 varieties of cut cheese as well as many popular waxed and prepacked varieties.
We make up hampers, platters and gift baskets for every occasion and also sell ‘cheese’ celebration cakes and platters for events and conferences.
We also provide quality cheeses for pubs, cafes and restaurants in the surrounding area as well as offering cheese tasting events in conjunction with The Granary café, next door, or more recently via Facebook live when the pandemic has prevented us meeting in person.
What made you want to set up your business in Burton?
I am Burton born and bred and proud of the town. I love its heritage especially around the growth of the brewing industry.
So, what makes your business so different?
I am Burton’s only dedicated cheese shop. I believe in value for money as well as quality. I will always try my best to source a product and I like to use local and national artisan companies.
I believe in offering an honest and ethical service -striving to be eco friendly as much as possible – including with recyclable bags and packaging.
So, why cheese?
I ran my first cheese business in Burton Market in 2015 but as a Church of England vicar then sold up as I moved away to run a parish. After a few years back in ministry I decided to come back and open the Cheese Station.
I am a qualified cheesemonger having gained the relevant qualifications and the shop has a 5 star hygiene rating and lots of positive reviews.
What are your aspirations for the future?
I have big ambitions for the future. I am in the process of making my own local cheese. The hope is to have a Burton Blue, a beer cheese – thanks to our heritage, and maybe something with yeast extract! It is early days yet though. I would also love to start a Cheese Restaurant when the time is right.
What do you love about being a business owner?
I love being the decision maker (don’t tell the wife) – choosing how to run the business and what products to sell.
Lastly, what is your favourite place to visit in Burton?
I was always a regular visitor to the Museum of Brewing, but also love our open spaces. The Swan displays in 2020 were fantastic and should be a regular feature in our parks.
You can also email Terry and the team at firstname.lastname@example.org or call 01283 684007.
If you would like to have your business featured in the Business Spotlight then you can find out more details here including an application form and detailed questions to make it easier for you to apply.
Business Spotlight is the chance for local independent businesses to get some free publicity and share their story with the town.
From cake makers to accountants, we are looking at the people behind the business and what makes them so different and special.
Each month we will feature a different business on our website and socials giving you great exposure for your firm.