Businesses to get Olympic support

A performance psychologist who works with elite athletes, including future Olympians, is one of eight experts helping local businesses to grow at a half-day conference in South Derbyshire.

Dr Philip Clarke, who works as a lecturer at the University of Derby as well as leading the Sport Psychology provision for Team Derby and the Derbyshire Institute of Sport, offers tailored workshops and one-to-one sessions with people focused on high performance in both the world of sport and business as he sees synergies between success in both areas.

Dr Clarke, who has supported some of the country’s top athletes – including cyclist Leigh Timmis who last year became the fastest person to cycle across Europe – will be joining seven other inspirational speakers at the Business Growth Conference on Tuesday 22nd October at Repton School. He will focus on lessons businesses can learn from elite athletes on reaching their potential and managing workloads.

He said: “I am delighted to be speaking at the conference. In my session, I will explore some of the key lessons business leaders can learn from elite sport about maximising their potential and performing under pressure when it matters the most.”

The Business Growth Conference is the fourth annual conference organised by a group of like-minded business owners from the Burton area who come together as Burton Small Business to organise not-for-profit events to strengthen and support the local business community.

This year’s event, at the 400 Hall at Repton School, will be officially opened by Mike Cherry, national chairman of the Federation of Small Businesses (FSB).

Founder member of Burton Small Business, Elaine Pritchard, of Caittom Publishing, said: “Mike and his team lobby Parliament for changes that benefit all small businesses and the self-employed. Mike also runs a family business in Burton-on-Trent, so has a special insight into our local business community.”

The FSB in Staffordshire and the West Midlands is sponsoring the conference, which will include a buffet lunch, exhibition stands by local business support organisations, networking opportunities and presentations from experts with advice on business growth. They are:

Baasit Siddiqui, one of the stars of TV’s Gogglebox. He is also a former teacher now running his own successful company, Siddiqui Education. He will look at how businesses can continue to use education as a way of growing their business. 

Ian Preston, business coach and trainer. He has a particular interest in the art, science and psychology of selling. He’ll be looking at issues including, how to turn a NO into a YES – and how to prevent a NO in the first place – and what to say when someone says ‘It’s too expensive’.

Sarah J Naylor, successful businesswoman, author and coach. She will be sharing her three key steps to business success through aligning your vision with growth.

Kevin Caley, finance expert. He will discuss the advantages and disadvantages of raising external finance and highlight the risks involved and suggest ways to minimise them.

Karen Woolley, FSB development manager for Staffordshire and the West Midlands. She is responsible for supporting and protecting the needs of small businesses and engagement with MPs, the media and local authorities. She will signpost delegates to where they can get practical help and support on a range of issues.

Joe Burns, entrepreneur and management consultant. He was just 21 when he co-founded a business that later sold for more than £1million. He will share his motivational business story with delegates and provide advice on preparing for growth in the modern, digital era.

Tilley Bancroft, award-winning filmmaker and animator and project manager of the 2020 Burton Swans sculpture trail.  She will talk about alternative marketing and how to be memorable and strike the right emotional notes with your ideal customers.

Tickets for the conference cost £25 plus online booking fee and are available from

Also helping to organise this year’s conference are Cheryl Morris (Creative Word PR); Tilley Bancroft (Red Door Studios), Karen Woolley (FSB), Mike Byrne (Blue Orchid) and Owen Conti (Code 56).

Leave a Reply

Your email address will not be published. Required fields are marked *