Solesmith Lauren Dorling

Owner of cult brand tells her story

Time to announce the next speaker for our Sept 12 conference…Lauren Dorling, Managing Director at Solesmith.

Solesmith started in 2014 from owner Lauren Dorling’s spare bedroom. It began as one of those lightbulb moments when she realised there was a huge gap in the market – an overlooked fashion accessory and gift opportunity – great socks. Since those small beginnings, the business has gone from strength to strength and Solesmith now sells thousands of pairs of socks every month from their new base in Burton.

The personalised sock brand was named one of the top 100 startups in 2017. It has also custom made socks for This Morning and EastEnders as well being featured on Buzzfeed.com and partnering with notonthehighstreet.com.

Lauren helps to design and personalise each of the special mementoes for everything from weddings, birthdays, graduations, Christmas, exams and anniversaries.

At the Burton Small Business conference on Wednesday, September 12, Lauren will be talking about her journey from idea to success as well as looking at what the future holds for the cult brand.

The conference is being held at Burton Albion’s Pirelli football stadium on Wednesday morning, September 12, from 9am and ends with a networking lunch between 1pm and 2pm. The event is being supported by Burton & District Chamber of Commerce, Stoke-on-Trent and Staffordshire Growth Hub, creative agency Davies + Scothorn and yoga and wellbeing studio Calm.

The £20 ticket price includes refreshments, lunch and a free information pack for all delegates and you can book your place to attend at burtonsmallbizconference.eventbrite.co.uk. A total of nine presentations will be delivered on the morning – with 13 expert speakers involved. There will also be stands from a dozen business support organisations.

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