Sarah Gatford

Sign up to a 1% pledge to improve your accessibility

British Sign Language interpreter Sarah Gatford was one of the speakers at the Burton Small Business free conference in 2017.

Now she is asking local businesses to sign up to a 1% pledge to improve accessibility. She has been inspired by the way the British cycling team turned around its fortunes through the ‘aggregation of marginal gains’. Derbyshire-born cycling coach Sir David Brailsford championed the idea that if you improved every area related to cycling by just 1%, those small gains would add up to remarkable improvement.

Sarah said: “Every small business can do something to open up access, such as adding subtitles to a promotional video, or making a number available that customers can text instead of only being able to call.

“You might think, ‘Why should I? I don’t have any customers who are deaf or hard of hearing’. Well, maybe there’s a reason for that and by making small tweaks you could open up new opportunities for your business.”

Read more about Sarah’s 1% challenge on her blog.

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