Using Google Analytics to improve business performance

Rebecca West has worked in digital marketing and ecommerce for more than 15 years but it is the numbers behind the scenes that are her real passion.

funnel metricsHaving founded Funnel Metrics Ltd in 2016, her mission is to increase standards and usage of web analytics, supporting businesses to understand how visitors are using their website and helping them get more traffic to convert to customers, leads, sales or whatever specific goal a business has.

At our Burton Small Business conference on October 11, Rebecca will share some of the fundamentals of using Google Analytics to improve your website performance.

She said: “So many businesses have web analytics on their websites but don’t know what to do with it or how to find the answers they are looking for.  Tools such as Google Analytics are there to support and drive business decisions and should be a part of our daily lives.

“I am really excited to be part of the Burton Small Business Conference and look forward to helping local businesses make informed decisions to drive them forward.”

The conference is being held, with the support of Marston’s Brewery, from 9.30am at DE14, the Marston’s Brewery visitor centre on Shobnall Road. Email to learn more.

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