Cheryl Morris of Creative Word PR

How to avoid a PR faux pas

Cheryl Morris is a trained journalist with more than 12 years of experience working with regional and trade press.

She knows what reporters and editors want – and what they don’t want – and she’s going to share that insider knowledge with delegates at the Burton Small Business conference, on October 11.

Cheryl, founder and owner of Creative Word PR, now helps businesses by writing engaging and professional copy for everything from websites, newsletters and leaflets to case studies, features and press releases.

“Having worked as both a journalist and press officer I know first-hand what journalists are looking for in a story and some of the mistakes that businesses make when they send in press releases,” said Cheryl. “I am excited to be part of Burton’s Small Business Conference and looking forward to helping businesses get their success stories noticed.”


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