A packed morning of nine speakers – all experts in their sectors – will provide advice and support to owners and directors of small and medium-sized businesses. The conference will also help business owners and entrepreneurs prepare for this year’s 5th UK-wide Small Business Saturday. Applications for free places at the conference have now closed but you can email us at email@example.com if you want to be added to a waiting list for places.
This year we have had great support from Marston’s Brewery, which will host the conference for us on October 11 at its DE14 visitor centre. Delegates will gather from 9am for the official opening at 9.30am by the Mayor of East Staffordshire Borough Council, Councillor Simon Gaskin. Marston’s Brewery will also provide a networking buffet lunch to close the event between 1pm and 2pm.
John Stylianou – customer service and wowing your clients
John Stylianou, an experienced learning and development consultant, has been running Actual People Development Ltd since 2009. He works with businesses, which have development needs for individuals or teams. John designs bespoke training and development solutions to overcome those needs.
John will run a 20-minute interactive workshop that will explore all aspects of client service and how to increase the potential for our clients to be raving fans that recommend us to their business contacts.
Each delegate will be challenged to look at their own service delivery and to objectively ask the question, ‘Does this wow my client?’
Tilley Bancroft – video marketing for your business
Award-winning filmmaker and animator Tilley Bancroft, of Red Door Studios, is one of the founders of Burton Small Business and one of this year’s #SmallBiz100.
At last year’s conference, Tilley gave top tips about self-producing videos for your business, but this year she will focus on what happens next.
Tilley said: “Distribution can be just as daunting as getting the camera out and shooting your videos, so I’ve compiled some helpful dos and don’ts, as well as a checklist of things to consider when getting your content out there.”
Tilley’s talk will cover:
- Choosing the right social media platform for your videos.
- Where else – other than social media – should you be showing?
- Integrating video into your marketing plan.
- How to track your success.
- Reviewing your video marketing strategy for best results.
Heather Gallagher – following your dream
Heather Gallagher, Bsc (Hons), ALCM, is an experienced actor, singer and dancer who spent 20 years combining a full-time office job with performing locally and nationally. She took the leap of faith to follow her dreams and now runs two businesses, including the Saturday morning, Burton-based drama school StageScreen. She will share her inspirational business story and reveal the obstacles she had to overcome.
As a singer, Heather performed for several years, as a solo cabaret artiste. She studied singing to ALCM level (musical theatre) under Anne Leatherland of VocAL Intuition and will soon be studying with West End voice experts Gillyanne Kayes and Jeremy Fisher as part of the Vocal Process Advanced training course.
Heather is a VocAL Intuition singing teacher who works with students of all ages and experience at studios in Burton-on-Trent and Ashby de la Zouch. Heather’s focus is on integrating acting with song for a complete performance, with a key emphasis on safe and healthy vocal technique.
In 2016, Heather completed a BSc Hons majoring in Psychological Studies and Mental Health and is looking forward to studying the effects of singing and mental health in various settings.
Cheryl Morris has more than 12 years experience as a newspaper journalist and press officer and now runs Creative Word PR. Cheryl will be sharing her insider knowledge with delegates at the conference who want to know how to avoid making a PR ‘faux pas’.
Cheryl said: “Having worked as both a journalist and press officer I know first-hand what journalists are looking for in a story and some of the mistakes that businesses make when they send in press releases. I am excited to be part of Burton’s Small Business Conference and looking forward to helping businesses get their success stories noticed.”
Sarah Gatford – making your business inclusive
Sarah Gatford is a consultant, trainer and British Sign Language/English interpreter with a passion to encourage businesses to be inclusive of those with a disability: “By doing so, we all benefit,” said Sarah.
In 2016 and 2017, Sarah was a finalist in the East Midlands Chamber Business Awards’ Social Impact category. She supports businesses to enhance their awareness of potential opportunities they create by promoting improved accessibility to their services.
Elaine Pritchard – 15 tips to use LinkedIn more effectively
LinkedIn can be a powerful tool to help you find business opportunities, but it can also lead to opportunities finding you. At the conference, Elaine Pritchard of Caittom Publishing will share 15 tips to make the world’s biggest business networking platform work harder for you and your business.
Elaine worked in the regional and national newspaper industry for 18 years before moving across to the internet publishing side of newspapers in 1999. As part of the Daily Mail and General Trust group she worked alongside early adopters of social media and content marketing and founded her own business, Caittom Publishing, in 2010.
She said: ““Many people are only using a fraction of the tools within the free version of LinkedIn. It can help small businesses in so many ways. You can connect with the influencers in your sector to help your business grow; raise your profile and demonstrate your expertise; cement relationships with your current clients and drive repeat business as well as generating new business leads.”
Patrick McGinty – Head Brewer at Marston’s Brewery
Marston’s Head Brewer Patrick McGinty will take delegates out of the conference room to show them the DE14 nano brewery and explain how the brewery is working with home brewers and experimenting with new styles and flavours.
Patrick is the man in charge of producing Marston’s iconic brews and has 20 years’ experience having joined the company as a 16-year-old apprentice straight from school. His mum had worked in the research and development laboratories of another brewery, which had got him interested in the art and craft of producing beer.
He worked across all aspects of brewing and production and tackled a host of brewing qualifications along the way – finally landing the ultimate qualification of Master Brewer after five years of hard work. His journey mirrors the journey of many small business owners and has needed the same qualities of drive and determination as well as the ability to innovate and organise.
Rebecca West – Making Google analytics work for your business
Having founded Funnel Metrics Ltd in 2016, her mission is to increase standards and usage of web analytics, supporting businesses to understand how visitors are using their website and helping them get more traffic to convert to customers, leads, sales or whatever specific goal a business has.
At our conference, Rebecca will share some of the fundamentals of using Google Analytics to improve your website performance.
She said: “So many businesses have web analytics on their websites but don’t know what to do with it or how to find the answers they are looking for. Tools such as Google Analytics are there to support and drive business decisions and should be a part of our daily lives.
“I am really excited to be part of the Burton Small Business Conference and look forward to helping local businesses make informed decisions to drive them forward.”
Davies + Scothorn – Marketing doesn’t have to cost the earth
Blair Davies and Gavin Scothorn set up advertising agency Davies + Scothorn in 2015. The two friends have over 25 years’ experience between them working for large multinational companies including Shell and for celebrities such as sporting legends the Brownlee Brothers and racing star Jenson Button.
With a wealth of experience in the industry, creating first class brands, the duo offer quality design and support to businesses looking to rebrand or really get an understanding of what their business means and how they can grow their client base. Having worked in the sporting industry with sport tech startups and larger energy brands they use a network of specialists from around the globe to produce a full support package. They specialise in branding, ad campaigns, web and e-commerce builds and all the marketing avenues that modern advertising can utilise.
Gavin Scothorn, creative director, said: “Having grown up in Burton we are really keen to support independent businesses in the town and help others to grow their brand and realise their business goals. That is why we are so excited to be part of Burton’s second Small Business Saturday conference – to share our journey and help others along the way.”
At the conference you will find out more about Blair and Gavin’s journey: where they started and why they are so keen to support local businesses in their home town. With useful tips and advice from years of experience in the industry they will rip up the rule book and show you why marketing doesn’t have to cost the earth meaning small businesses can get the big brand result without the hefty price tag.
Monica Dunbar, of Caribbean caterers Datties Soul Food and the founder of the Love Inspire Foundation, has explained how last year’s conference helped her build momentum in her business. She said she went along with no particular expectations – having attended lots of conferences during 16 years in the voluntary and statutory sector. But, she said, this event gave her much more: “There were presentations from real small business owners, people who I could relate to who were still pursuing their dreams; small business owners who had been there and done it!”
She added: “The conference covered a wide spectrum of relevant small business topics including social media, branding, cyber fraud & HR. Every speaker was then accessible. I was able to approach each of them with a range of questions relevant to my situation.
“As a result I left the conference equipped and inspired, ready to action phase two in moving my business to the next level, reassured and encouraged that I was not alone and could access any of the services exhibited at the conference locally.
“Two months later I had secured our first wedding booking. One year on – website is almost ready to launch. Our social media presence has in excess of 2,000 views per post and profit margins have doubled.
“Can’t wait to see what the Small Business Conference 2017 has in store. If you’re serious about being successful in business then the Burton Small Business Conference is definitely one to attend.”