Burton Small Business was formed in 2014 by a group of businesses who were inspired by the Small Business Saturday UK movement and wanted to promote the vision and values of the national campaign in their home town, all year round.

Our current campaign, in 2021, is to help small businesses in Burton Upon Trent to promote what they do. We have launched a new #BurtonBusinessSpotlight feature on our website and we are encouraging businesses to tell us their stories. We will publish as many as possible on this website and promote them on our social media channels on Facebook, Twitter and in our LinkedIn group.

How it all started

The founding members of Burton Small Business were HR Protected, Red Door Studios, Caittom Publishing and FCM Associates.

Our first event was a free, small business surgery in Burton-on-Trent in December 2014. A year later we attracted national publicity by holding a ‘flash’ conga through Burton-on-Trent town centre on Small Business Saturday. Local businesses and their families danced through the shopping centre while colleagues gave out free canvas shopping bags bearing the logos of some of the businesses taking part.

In 2015, Elaine Pritchard, of Caittom Publishing, was chosen as one of the Small Business Saturday #SmallBiz100 – 100 small businesses who are profiled nationally on social media, one a day, in the 100 days leading up to Small Business Saturday.

In early 2016, FCM Associates stepped back and Creative Word PR joined the group and we organised a high-profile conference at Burton’s Pirelli Stadium in October. Called ‘Small Business, Big Difference’ it echoed the theme of the 2016 national Small Business Saturday campaign. Among our speakers were Claire Mulry from Small Business Saturday UK HQ and magician Jack Dent, one of the 2016 #SmallBiz100.

We were pleased to welcome the Small Business Saturday bus tour to Burton-on-Trent in 2016. The bus parked in the Market Place and there was a chance for local business to network and promote their products and services.

In October 2017 we held the second annual Burton Small Business conference, in the DE14 Visitor Centre at Marston’s Brewery, Shobnall Road, Burton-on-Trent. The free event was fully subscribed and we had a waiting list of business owners.  We were delighted that Tilley was chosen as one of the 2017 #SmallBiz100. She celebrated this honour by organising the #BuckieLovesSmallBiz tour. You can watch the final video of it here.

In September 2018 we held a major small business conference at the Pirelli Stadium thanks to support from the Burton & District Chamber, the Stoke-on-Trent and Staffordshire Growth Hub, yoga studio Calm and creative agency Davies & Scothorn. We also welcomed the Small Business Saturday national bus tour back to Burton-on-Trent.

We rounded off the year with the Small Business Saturday Winter Festival, in partnership with East Staffordshire Borough Council and the presentation of the 2018 People’s Business Awards.

In 2019 we moved our small business conference to Repton School, which enabled us to bring in outside caterers. Burton small business Helen’s Bakehouse and Tearooms provided a fabulous lunch for our delegates. We were honoured to welcome FSB national chair Mike Cherry to open the event. The trio of Burton Small Business volunteers was joined by Karen Woolley of the FSB, Owen Conti of Code56 and Mike Byrne of Blue Orchid to organise a packed programme of speakers.

Our mission in a nutshell

We are non-party political and exist to highlight small business success, help small businesses to grow and prosper and encourage consumers to ‘shop local’ and support small businesses.

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